Verdict: CONFIRMED SCAM. IQ Honey is being marketed with deepfake celebrity endorsements claiming Bill Gates formulated an ancient cinnamon and honey recipe that reverses Alzheimer’s and dementia in 45 days. None of that happened. Bill Gates never developed this recipe, and no credible doctor, hospital, or university has endorsed IQ Honey.

If you’re searching for IQ Honey reviews, here’s the short answer

It’s a scam. Full stop. Anyone looking into IQ Honey capsules for brain fog, memory loss, or Alzheimer’s and dementia support needs to know that upfront before spending a single dollar on it.

This isn’t a new scam wearing a new coat of paint for the first time either. The same basic product has circulated under the names Brain Honey and Cogni Honey before landing on IQ Honey in July 2026. Scammers rename these things constantly, specifically because a fresh name means an empty Google search results page, which lets them dominate the search results before anyone writing an honest warning has a chance to catch up.

The celebrity endorsements are fake, and they’re built with AI

The marketing behind IQ Honey claims Bill Gates, Meryl Streep, and Steve Martin all endorsed this product as a cure for Alzheimer’s and dementia. None of them did. Not Gates, not Streep, not Martin, and not the doctors sometimes name-dropped alongside them either, people like Dr. Sanjay Gupta, Dr. Peter Attia, Dr. Phil, or Dr. Oz.

What’s actually happening is deepfake video technology being used to make it look and sound like these public figures are personally endorsing a cinnamon and honey ritual. Watch closely and the seams show. Odd movements, a face that doesn’t track quite right, footage that looks lifted from an unrelated public appearance and stitched into something new. Once you know to look for it, it’s hard to unsee.

Why they promise a “recipe” and then sell you pills

Here’s the psychological trick built into this entire funnel. If a video opened by telling you it’s selling a bottle of pills, most people would click away immediately. So instead, the pitch opens by claiming there’s a secret recipe, ingredients you supposedly already have in your kitchen, something a famous name supposedly discovered and is about to reveal to you personally.

That framing keeps people watching for the better part of an hour. By the time the video finally reveals that the “recipe” is actually a bottle of capsules you need to buy, viewers have already invested significant time, and that sunk time is exactly what pushes people toward the checkout button. It’s a manipulation tactic built entirely around getting you to stay long enough to convince yourself.

Nobody can tell you who actually runs this company

Try to find out who founded IQ Honey, where it’s manufactured, or what the company’s real mailing address is. You won’t find it. That information is deliberately absent, because staying anonymous is what lets an operation like this keep running under a new name the moment enough people catch on.

The checkout page hides what it doesn’t want you to read

The site selling IQ Honey displays a fabricated review score, something like 9.6 out of 10 built from a claimed 36,000-plus reviews that don’t actually exist anywhere verifiable. Below the buy button, buried far down the page past the point most people ever scroll, sits a pre-checked box stating you’ve read and accepted the terms and conditions and refund policy. It’s checked by default and placed deliberately out of view, which is not what a business with nothing to hide typically does with the terms it wants you to actually read.

What these scams actually cost people

Products like IQ Honey do not treat or reverse Alzheimer’s or dementia. If a cinnamon and honey mixture genuinely reversed cognitive decline, you would find that information on independent medical blogs, in social media discussion, somewhere outside a single sales funnel built to extract your credit card number. You won’t find it anywhere else, because it isn’t real.

Scams in this category have a well-documented pattern of hidden monthly subscription charges running into the hundreds of dollars, paired with money-back guarantees that rarely get honored. The entire structure exists to extract recurring payments from people, often older adults, who are hoping for real help with a genuinely frightening diagnosis.

What to do if you or someone you know fell for this

Call your bank or credit card company immediately and report the charge as fraud. File a complaint with the Internet Crime Complaint Center at IC3.gov, including any emails, physical mail, and your bank or credit card statement showing the transaction. Pay close attention to the company name and phone number listed next to the charge itself, since that detail is often what ties one complaint to the larger pattern investigators are tracking.

More than anything, see an actual doctor. Book an appointment with a real physician in your town if memory loss or cognitive decline is a genuine concern. A licensed medical professional can’t promise a miracle cure either, but what they offer comes with actual credibility, actual accountability, and an actual license on the line. A honey recipe from an anonymous website backed by a deepfaked celebrity offers none of that.